About Swagrr

Hi, dear friends! Welcome to Swagrr.

Fourteen years ago, Zoe, Sophie, Miki, and I (Ella)—four like-minded girls who met at an international luxury company—shared a common dream: to create high-quality, affordable luxury goods infused with the warmth of handmade craftsmanship, accessible to everyone.

On January 5, 2011, we resolutely embarked on our entrepreneurial journey, choosing the challenging path of crafting premium, handmade luxury replicas without compromising quality. Over the next six months, we traveled the globe, exploring fashion capitals, immersing ourselves in master craftsmanship, and gathering design inspiration.

On July 10 of the same year, our first handbag workshop was born. Zoe meticulously sourced materials worldwide, Sophie refined designs with precision, while Miki and I led our artisan team, pouring heart and soul into every stitch. Did you know? To meet our uncompromising standard of "perfection," every final successful sample came after discarding 50 to 100 prototypes that were "not quite perfect."

Our relentless pursuit of quality nearly pushed us to the brink of collapse in early 2012. But by God’s grace—and as a reward for our perseverance—in May 2012, an international replica trading company was moved by our dedication and craftsmanship. They signed a long-term strategic order for 100,000 pieces annually, pulling us through the crisis and strengthening our resolve to move forward.

People often ask us: "Why insist on handmade? Isn’t machinery faster and cheaper?"

Our answer has always been the same: "Why wouldn’t we?"

Because the warmth of handmade craftsmanship and the obsession with detail are the soul of Swagrr—the very promise we made fourteen years ago. From design prototyping, global sourcing of materials and hardware, artisanal handcrafting, rigorous quality control, meticulous packaging, to attentive after-sales care—every step is guarded with an almost obsessive attitude.

This isn’t about efficiency. It’s about faith.

We dare not claim to be the "best."

In the world of replicas, we might be the most "heart-driven" brand. Through fourteen years of trials and triumphs, our original vision—"handmade, heart-filled, high-quality"—has never wavered.

We also bow deeply in gratitude to every one of you who has walked alongside Swagrr all these years.

It is your trust and support that brought us here today. You might think we’re doing well, but to us, the peak of true original craftsmanship and quality still lies ahead.

And that’s okay! Because Swagrr dreams of becoming a century-old brand. We will spend the next decade, two decades, and beyond, relentlessly refining our craft, inching closer to that standard of perfection—making every product infinitely close to the flawless ideal in your heart.

"To delight every customer" is Swagrr’s eternal mission.

Swagrr looks forward to meeting you, ready to pass on a touch of warmth-infused elegance, crafted by our very hands.

Thank you!

Official Customer Service
For any questions, please contact swagrr's official customer service.